Promoting Pacific: Viewbooks, Fundraising and Brochures
Title
Promoting Pacific: Viewbooks, Fundraising and Brochures
Description
Since 1900, Pacific University has issued advertisements, fliers and brochures promoting the school to new students and donors. This collection includes the viewbooks sent to prospective students from 1900-2002, as well as fundraising brochures, information pamphlets and other items that marketed Pacific University. Through these items, we see how the school represented itself to the public.
A pamphlet titled, '1963 Study Tour to Great Britain and Scandinavia,' advertising a one month-long tour organized by Pacific University. The tour was advertised to students and faculty and offered credit hours for study while on the trip.
A pamphlet titled 'The Old School Tie,' asking for donations to Pacific University to fund the construction of a new library building, which would later be named Scott Hall.
A brochure titled '$50,000 for the Ministry' which advertised new scholarships for students who intended to become ministers. Copies of this brochure were probably sent to prospective students as a recruitment tool.
Pacific University fundraising brochure titled, 'How many of you wouldn't have been here without financial aid?' This item was aimed at alumni and solicited donations for scholarships.
A brochure promoting Pacific University to prospective students titled, 'Pacific University: An Introduction.' It includes a map of the Pacific University campus and details about appropriate high school classes to take in order to prepare for enrollment.
A brochure promoting Pacific University to prospective students titled, 'Your Congregational College.' This brochure was likely intended to be distributed to high school students through their churches.
Pacific University brochure titled 'Campus Living,' issued around 1964. It focuses on describing student life at Washburne Hall (also known as the University Center), which had just opened.
Brochure celebrating the opening of Washburne Hall, titled 'Pacific University: University Center.' The brochure includes images of Washburne Hall as it appeared when it opened in 1964, including images of its original furnishings, the book store, the infirmary, dining room, mail room, kitchen and other facilities. It also includes maps of the building's original floor plans.
A booklet titled '10 Years of Progress,' promoting Pacific University's growth through the 1940s. It includes an overview of enrollment figures, student activities, income and expenses, and a map illustrating proposed new buildings on campus. The booklet was probably used as a fundraising tool, demonstrating the school's accomplishments and needs to potential donors.
Pacific University Christmas cards from about 1955. These were probably sent on behalf of University President Charles Bushnell to supporters of the school.
A brochure soliticing funds for Congregationalist colleges including Pacific University. This item, which was jointly issued with about a dozen other colleges, characterizes Pacific as a Christian college operating with a budget deficit.
Pacific University fundraising brochure titled, 'It seems like yesterday ... at Pacific.' It is addressed to alumni and features images of student life. The brochure solicits donations for a capital campaign to build a new gymnasium. The Pacific Athletic Center that eventually replaced the former gymnasium did not open until 1970.
'Pacific University Open House' program, inviting the public to visit classes and presentations at the school. The Open House was apparently aimed at promoting Pacific's place within the local community and inviting area residents to visit.
Fundraising brochure titled, 'Pacific University: Second Century of Progress.' It includes facts about Pacific in the 1954-1955 fiscal year, and solicits donations to close a budget gap.
Fundraising brochure for Pacific University titled, 'A program, a challenge, and a privilege.' It includes information about Pacific's sources of funding, expenditures, cost increases and per-student costs over the fiscal year 1958-1959. The brochure solicits donations for several needs including scholarships, classroom and laboratory equipment, books and the endowment.
Brochure titled, 'At Pacific University, you'll be a personality,' advertising Pacific University's small campus. It was designed to promote the school to prospective students and encourage them to apply.
Brochure titled, 'Four of the world's finest woods...' issued by the West Coast Lumberman's Association. It promotes wood products from the Pacific Northwest. The brochure prominently features Pacific University's Old College Hall as an example of an old building constructed from local lumber.
A fundraising brochure soliciting donations titled, 'In part payment.' The interior pages of the brochure consist of generic text prepared by the investment firm Merrill Lynch, describing reasons for donating to colleges in the aftermath of World War II. The covers of the booklet were customized for Pacific University.
Booklet promoting Congregationalist colleges in the Midwestern United States titled, 'Traditionally Modern.' This booklet was probably included in Pacific University's promotional materials file as an example of how other Congregationalist colleges were collaborating on recruitment materials.
